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The funding will also support further development of the technology and new staff hires.

Fitplan's subscription service provides consumers with video workouts developed by well-known trainers.

This is the company's second platform-focused expansion within the last year.

The software combines ECG readings with artificial intelligence to deliver personalized workout guidance.

Originally founded in 2015 as a result of joint venture between Mayo Clinic and Hillhouse Capital, China’s Huimei Healthcare announced last week that it had closed $30M in Series C funding, led by Qiming Ventures and WuXi AppTech.

The round was led by health tech and life sciences VC fund aMoon. 

LUN Partners Group co-led the round with participation from DNA Capital, SoSV and Artesian Capital. 

In a survey from Philips published earlier this year, 44% of adults said their sleep had worsened in the past five years.

The startup plans to buff up its marketing as well as offer new tests and supplements.

The company increased its overall year-over-year revenue by 5% in Q2.