Investor
Along with expanding its brand and business, the new funding will also go toward support of the company's Medicare Advantage product, Peerfit Move.
Women make up 12.2 percent of digital health VC partners, but many in the industry are discussing the importance of diverse viewpoints.
The funding will fuel the company's international expansion as well as development of its analytics platform.
The new money will go towards developing and improving the company's FitMi system.
OOVA uses urinalysis to deliver personalized fertility reports.
The Series A round was lead by BlueCross BlueShield Venture Partners, and brings the company's total funding to more than $10 million.
The company plans to put the new money towards improving its mobile platform and increasing its library of contents.
The company plans to use the new money for scaling its technology and expanding across the US.
The fund will focus on established businesses in the Benelux and DACH regions of Europe.
The company's technology could be incorporated into steering wheels, wearables and more.